色哟哟亚洲精品一区二区,亚洲综合一区二区,亚洲av午夜福利精品一区人妖,2020国产成人精品视频

MIXUE

Background Introduction

MIXUE was founded in 1997, headquartered in China, Henan Province, and is a nationwide chain brand that focuses on fresh ice cream and tea drinks. For 25 years, it has always adhered to the business mission of "letting everyone in the world enjoy high-quality and affordable deliciousness", successfully creating two hit products: fresh ice cream for 2 Yuan and ice-cold lemon water for 4 Yuan, and expanding from regional to national through chain franchising.

In 2018, MIXUE reached a strategic cooperation with Hua & Hua when the brand had 4,500 stores. In four years, it became the scaling champion in tea related beverage industry, with the number of stores exceeding 10,000, and went abroad to develop overseas markets.



Super Sign

MIXUE is the benchmark case of Hua & Hua. We found the global Cultural Matrix "snowman" that everyone in the world knows, and extracted the elements to return to the culture; later, through the ice cream sceptre and crown, it achieved privatization and made the snow king itself a culture; through store promotion and customer communication, it strengthened the culture.Brand Slogan

MIXUE's brand slogan grafts the "you love me" and "I love you" expressions of love expressed by all human beings. By combining the phrases "you love me", "I love you" and "Ice Cream and Tea" forming a sound and rhythm, and empowering these cultural forces to the brand name "MIXUE", the brand slogan is clear and easy to spread.

Promotion and Communication

In 2019, based on the brand slogan, Hua & Hua created a brand song and dance for MIXUE, adapted from the American folk song "Oh Susanna", which was played in all stores nationwide. In 2021, this viral song became popular all over the Internet, with 60 billion plays, and was praised by the industry as "the hottest marketing event in China in 2021."


Meta-media

In four years, the Snow King sign system covered MIXUE's meta-media comprehensively, from store signs to packaging materials, from materials to videos, covering all contact points with customers.


Continuous Improvement

Continuous improvement is Hua & Hua's third core technique, and the key action for MIXUE stores' continuous improvement is "enterprise treasure hunting". By finding the tricks for selling goods in MIXUE's development history, and combining Hua & Hua's "three purchases": reasons for purchasing, purchasing guide, and purchasing instructions, the material conversion efficiency was improved. In 2018, MIXUE promoted the continuous improvement system to all stores nationwide, with an average annual revenue growth of 30%.



Product Development and Promotion

Insight into the reasons for purchasing each product, creative design for product naming, product advertising, and product posters to promote best-selling products. Fully utilizing the effective sales space in MIXUE stores, the development of retail products such as "tea bags" laid the foundation for the "Snow King Magic Shop".

1684909728960945.png



Marketing Calendar

Set the spring, summer, autumn, and winter promotion themes according to seasonal attributes, forming a promotion rhythm for MIXUE products and perfecting the product marketing calendar.

In January of each year, "MIXUE Lucky Bag Festival, bring luck home"; in May of each year, "This year's 520, go to MIXUE to get a couple's card"; in November of each year, "Multifaced Snow King Creative Award". Through the marketing calendar, a fixed marketing rhythm and theme were formed to continuously accumulate brand equity.




公眾號

頂部

x
抖音
抖音
關(guān)注“華與華商學”

正心術(shù) 立正學 走正道

x
關(guān)注華與華
關(guān)注華與華
關(guān)注“華與華商學”

正心術(shù) 立正學 走正道

關(guān)注“華與華”
關(guān)注“華與華”
關(guān)注“華與華”

獲取更多超級案例

另类AV一区二区三区| 美国日韩AⅤ片免费| 亚洲欧美综合| 国产精国产精品| 亚训精品一,二,区| 国产精品午夜影院| 色是色欧美| 轻轻操久久| A V五月丁香六月| 日韩一级超色在线播放| 久久久无码精品午夜| 玖玖国际精品| 人妻无码久久精品人妻成人| 欧美日韩性爱一区| 色二av网| av动漫| 国模在线播放| 97人妻无码一区二区三区| 噜噜噜在线视频| 日本综合在线观看| 日韩人妻无码视频大全| 美女被出白浆| 婷婷五月视频| 超碰国产人人在线| 亚洲av 日韩综合| 另类 欧美 日韩| 无码专区无码专区视频网址 | 亚洲老熟妇熟妇| 免费观看XXX在线观看下载| 国产乱来视频| 人妻AV在线在线| 成人阁在线视频观看| 激情婷婷六月| 欧美在线视频XXX| 中文字幕二区不卡| 国产色诱视频在线播放丝袜| 人妻视频不卡无码| 亚洲成人高清不卡| 91精品人妻一区二区三区| 欧美精品久久久99| 亚洲亚洲乱国产|